AI-Guided Parking: The Key to Safer Free-Floating Cities
Atom and Captur are helping smaller cities across Europe launch mircomobility rental schemes without having to pay for expensive infrastructure changes (mandatory parking zones), adopting a free-floating setup. With Atom's suit of micromobility technology and Captur's AI-guided parking solutions, operators like Hoog are able to scale with ease while reducing 80-90% of their time reviewing parking images.
82%
Bad Parking Incidents Eliminated
80-90%
Reduction in time spent reviewing parking photos
7
New regions entered in the last 12 months
CLIENT
Atom Mobility & Hoog
INDUSTRY
Micromobility
LOCATION
Estonia
The state of micromobility expansion on city regulations
Rapid expansion of micromobility fleets globally has challenged cities to either build mandatory parking zones or adopt free-floating parking, where vehicles can be parked anywhere. Smaller cities typically adopt free-floating parking, opting for lower infrastructure costs but a higher risk that vehicles will be parked unsafely.
Smaller cities are experiencing significant growth in micromobility adoption, with some cities averaging more than one ride per resident. As riders can park anywhere, an AI solution is now critical to smaller cities and operator compliance: to maintain safe sidewalks for all and alert riders in real time of safety concerns.
Transforming User Behaviour
Captur analyses end-of-ride photos and provide real-time feedback to riders, promoting safer parking by considering the surrounding infrastructure and city parking rules.
Hoog, an Estonian e-scooter operator, successfully expanded to seven locations in the past year. Feedback shows that when Hoog riders receive "Unsafe Parking" or "Insufficient Information" notifications from Captur, 52% improve their parking on the second attempt, and 82% achieve good parking by the last attempt.
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The integration of AI-driven parking analysis, has not only helped strengthen our relationships with existing city councils but has also made Hoog an attractive partner for future collaborations. Furthermore, Captur has played a pivotal role in our successful expansion into new cities this year, enabling us to proactively build a culture of responsible parking from day one in new markets.
Empowering Smaller Cities
With ATOM Mobility's vehicle-sharing software and Captur's AI-guided parking, launching free-floating micromobility schemes in smaller cities has become seamless. By proactively preventing unsafe parking incidents and instilling safer parking habits from the outset, cities and operators work together to significantly reduce compliance and safety risks.
Captur has played a pivotal role in our successful expansion into new cities this year, enabling us to proactively build a culture of responsible parking from day one in new markets.
